§ The AI Enablement Brief

Writing.

Weekly · Since 2024No hype. No fluff.What's working — and what isn't.
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02
The 100x Spread
Token costs are climbing faster than productivity. The fix isn't spending less on AI. It's knowing which model actually deserves your money.
2026·07·16~5 min
03
Claude Design Made the Office Suite Obsolete
I built and ran an entire training deck without ever opening PowerPoint. The real unlock isn't the slides. It's the design system underneath them.
2026·07·07~3 min
04
Redefining Success
For years I measured my career by the size of my accounts and teams. Building with AI quietly changed the metric.
2026·06·25~4 min
05
The Biggest Risk Is Not Using It
Adopting AI isn't an obligation. But sitting it out is a decision, and the gap is starting to compound.
2026·06·18~2 min
06
Rebuilding MediaPlan in Claude Code
I moved my whole app off a turnkey platform and rebuilt it from the ground up. The thing that finally made it possible wasn't a better prompt.
2026·06·15~4 min
07
The Foundation Stays Manual
I automated the rest of the financial agent. The one piece I kept by hand is the one piece you'd expect to automate first.
2026·06·08~3 min
08
The Build Is the Signal
I went to a networking event and ended up using Claude to redesign my Apple Watch face. The watch worked. The signal worked harder.
2026·06·02~4 min
09
The Agent That Documents Itself
I burned tens of thousands of tokens building into a platform limit. Last week the limit dropped — and the third agent went live in 5 minutes.
2026·05·25~4 min
10
From Platform to Architecture
How eighteen years of Google I/O led to a keynote where AI stopped being a feature.
2026·05·20~5 min
11
How I Turned My Commute Into a Conversation
Two hours a week of voice AI learning — and the call that always comes first.
2026·05·14~4 min
12
The Terminal Era of Media Buying
Meta just opened its ad stack to Claude and ChatGPT. The next decade of marketing won't be won inside dashboards.
2026·05·07~4 min
13
The 4 Stages of AI Enablement
A simple curve every team sits on — and the gap that decides who actually compounds.
2026·05·01~4 min
14
Claude Doesn't Just Build It. It Runs It.
What a weekend project taught me about where agentic AI actually lands — and why the first 48 hours were the least interesting part.
2026·04·23~4 min
15
The Reinvention Gap
Most people are adapting to AI. A smaller group is reinventing around it. The gap between them is growing fast.
2026·04·17~4 min
16
The Model Question Is the Wrong Question
Most teams are still debating which AI to use. The ones seeing results have moved on to something else entirely.
2026·04·14~5 min
17
The Data Moat
SaaS isn't dying. It's splitting in two — and the line between them is proprietary data.
2026·04·10~4 min
18
The Baseline Caveat
The "AI replaces jobs" narrative is missing the most important variable.
2026·04·07~4 min
19
The $0 Agent Lab
I built 5 agents on a 15-year-old MacBook that was under a couch. Here’s why that matters.
2026·04·02~4 min
20
ChatGPT Ads: The Audience Problem
The early data looks bad. But everyone’s asking the wrong question.
2026·03·30~5 min
David Zagury
David's Digital Twin
Online
David Zagury
Hi — I'm David's AI twin. I've read all his writing and know his professional background well. Ask me anything about his work in media or AI.
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