§ The AI Enablement Brief
Writing.
Weekly · Since 2024No hype. No fluff.What's working — and what isn't.
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Meta Muse Saved Me $70 Without Being Asked
A car seat return, a restocking fee I had no idea about, and what it looks like when a personal agent actually earns your trust.
Meta Muse Feels Ambient. Why Did Amazon Just Close the Door?
Why I'm moving a lot of my Claude agents to a single agent, and what Amazon and Shopify just told us about agent shopping.
2026·10·15~5 min→
Two Personal Agents in 30 Days. Who Do You Trust With Your Data?
Grok Bot and Meta Muse are built for completely different people. The choice between them comes down to one question.
2026·09·30~5 min→
Graph Engineering Is a Fancy Word for Judgement
The hardest part of building agents isn't collecting context. It's knowing what to leave out.
2026·09·27~5 min→
Building Your Fleet of AI Agents
Setting up Grok Bot takes 15 minutes. Deciding who's on your fleet is the part that takes real thought.
2026·09·11~3 min→
Grok Bot Made Me Pivot My Business
The service I was selling stopped being hard to do. Here's where the work went.
2026·09·04~4 min→
AI Still Changed How I Write.
There's a difference between a writing tool and a thinking partner. Only one of them is worth having.
2026·08·28~5 min→
The Question I Didn't Ask on a Discovery Call
Everyone wants to know what AI can automate. Almost nobody asks whether you'd want it to.
2026·08·23~4 min→
The Agent That Reads X So I Don't Have To
How one Claude Code feature turned my agents from tools I prompt into a team that delivers to me every morning.
2026·08·11~4 min→
AI Native Is Easy to Claim. Hard to Be.
The six signals that separate a real AI native company from a performative one — and why the startups have the edge.
2026·07·31~5 min→
What Work Looks Like Now
Fifteen years in marketing. The last seven months rewrote the job.
2026·07·24~4 min→
The 100x Spread
Token costs are climbing faster than productivity. The fix isn't spending less on AI. It's knowing which model actually deserves your money.
2026·07·16~5 min→
Claude Design Made the Office Suite Obsolete
I built and ran an entire training deck without ever opening PowerPoint. The real unlock isn't the slides. It's the design system underneath them.
2026·07·07~3 min→
Redefining Success
For years I measured my career by the size of my accounts and teams. Building with AI quietly changed the metric.
2026·06·25~4 min→
The Biggest Risk Is Not Using It
Adopting AI isn't an obligation. But sitting it out is a decision, and the gap is starting to compound.
2026·06·18~2 min→
Rebuilding MediaPlan in Claude Code
I moved my whole app off a turnkey platform and rebuilt it from the ground up. The thing that finally made it possible wasn't a better prompt.
2026·06·15~4 min→
The Foundation Stays Manual
I automated the rest of the financial agent. The one piece I kept by hand is the one piece you'd expect to automate first.
2026·06·08~3 min→
The Build Is the Signal
I went to a networking event and ended up using Claude to redesign my Apple Watch face. The watch worked. The signal worked harder.
2026·06·02~4 min→
The Agent That Documents Itself
I burned tens of thousands of tokens building into a platform limit. Last week the limit dropped — and the third agent went live in 5 minutes.
2026·05·25~4 min→
From Platform to Architecture
How eighteen years of Google I/O led to a keynote where AI stopped being a feature.
2026·05·20~5 min→



















