§ The AI Enablement Brief
Writing.
Weekly · Since 2024No hype. No fluff.What's working — and what isn't.
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What Work Looks Like Now
Fifteen years in marketing. The last seven months rewrote the job.
The 100x Spread
Token costs are climbing faster than productivity. The fix isn't spending less on AI. It's knowing which model actually deserves your money.
2026·07·16~5 min→
Claude Design Made the Office Suite Obsolete
I built and ran an entire training deck without ever opening PowerPoint. The real unlock isn't the slides. It's the design system underneath them.
2026·07·07~3 min→
Redefining Success
For years I measured my career by the size of my accounts and teams. Building with AI quietly changed the metric.
2026·06·25~4 min→
The Biggest Risk Is Not Using It
Adopting AI isn't an obligation. But sitting it out is a decision, and the gap is starting to compound.
2026·06·18~2 min→
Rebuilding MediaPlan in Claude Code
I moved my whole app off a turnkey platform and rebuilt it from the ground up. The thing that finally made it possible wasn't a better prompt.
2026·06·15~4 min→
The Foundation Stays Manual
I automated the rest of the financial agent. The one piece I kept by hand is the one piece you'd expect to automate first.
2026·06·08~3 min→
The Build Is the Signal
I went to a networking event and ended up using Claude to redesign my Apple Watch face. The watch worked. The signal worked harder.
2026·06·02~4 min→
The Agent That Documents Itself
I burned tens of thousands of tokens building into a platform limit. Last week the limit dropped — and the third agent went live in 5 minutes.
2026·05·25~4 min→
From Platform to Architecture
How eighteen years of Google I/O led to a keynote where AI stopped being a feature.
2026·05·20~5 min→
How I Turned My Commute Into a Conversation
Two hours a week of voice AI learning — and the call that always comes first.
2026·05·14~4 min→
The Terminal Era of Media Buying
Meta just opened its ad stack to Claude and ChatGPT. The next decade of marketing won't be won inside dashboards.
2026·05·07~4 min→
The 4 Stages of AI Enablement
A simple curve every team sits on — and the gap that decides who actually compounds.
2026·05·01~4 min→
Claude Doesn't Just Build It. It Runs It.
What a weekend project taught me about where agentic AI actually lands — and why the first 48 hours were the least interesting part.
2026·04·23~4 min→
The Reinvention Gap
Most people are adapting to AI. A smaller group is reinventing around it. The gap between them is growing fast.
2026·04·17~4 min→
The Model Question Is the Wrong Question
Most teams are still debating which AI to use. The ones seeing results have moved on to something else entirely.
2026·04·14~5 min→
The Data Moat
SaaS isn't dying. It's splitting in two — and the line between them is proprietary data.
2026·04·10~4 min→
The Baseline Caveat
The "AI replaces jobs" narrative is missing the most important variable.
2026·04·07~4 min→
The $0 Agent Lab
I built 5 agents on a 15-year-old MacBook that was under a couch. Here’s why that matters.
2026·04·02~4 min→
ChatGPT Ads: The Audience Problem
The early data looks bad. But everyone’s asking the wrong question.
2026·03·30~5 min→



















