§ Free Guides

Practical guides for AI in marketing.

Most AI content is written for people who sell AI. These guides are written for the people who have to use it: marketing and business teams trying to figure out what actually works.

I've spent years at the intersection of AI, media, and marketing at NP Digital with large clients, and building tools like MediaPlan.ca and the AI Enablement Toolkit for teams who need practical starting points.

These guides are the things I keep explaining in conversations. Structured, updated regularly, and built to be actually useful rather than just found.

AGENTTEAM§ FIVE-AGENT PLAYBOOK§ 12 / 12
Just published
How to Build an AI Marketing Team on Grok Bot

Build a team of always-on marketing agents on xAI’s Grok Bot: the roster (chief of staff, paid search, paid social, outreach, SEO and AEO), how they collaborate in a group chat, the guardrails, and where it still falls short in 2026.

Sep 2026 · 17 min readRead guide →
§ Diagnose
Where you are now
MATURITYMODEL§ FOUR-STAGE DIAGNOSTIC§ 07 / 12
Frameworks14 min read
The AI Marketing Maturity Model: 4 Stages from Aware to Compounding

A four-stage diagnostic for marketing teams adopting AI. What each stage looks like, why most teams stall, and the single move that gets you to the next one.

May 2026Read →
STACKAUDIT§ FIVE-AXIS READINESS§ 02 / 12
Strategy12 min read
How to Audit Your Marketing Stack for AI Readiness

A five-area framework to assess your data, tools, workflows, team, and reporting. Figure out where AI can actually move the needle.

Apr 2026Read →
§ Build
Workflows, tools, operating cycles
CLAUDECODE§ THE BUILD LOOP§ 11 / 12
Tutorial18 min read
The Marketer’s Guide to Building with Claude Code

The exact process a non-developer marketer uses to build real tools with Claude Code. Setup, mental model, real cost numbers, and case studies from MediaPlan.ca, the AI Enablement Toolkit, and davidzagury.ca itself.

Jul 2026Read →
REPORTING§ FOUR-STAGE CYCLE§ 10 / 12
Workflow16 min read
How to Build an AI Reporting Workflow for Modern Marketing Teams

A four-stage operating cycle (Connecting, Analyzing, Narrating, Deciding) for reporting teams running with AI. Static reports plus conversational analytics.

Jun 2026Read →
CONTENT§ FOUR-STAGE CYCLE§ 09 / 12
Workflow15 min read
How to Build an AI Content Workflow for Modern Marketing Teams

A four-stage operating cycle for content teams running with AI. Voice survival, sourcing protocol, and the failure modes that destroy trust over time.

Jun 2026Read →
PAIDMEDIA§ FOUR-STAGE CYCLE§ 08 / 12
Workflow16 min read
How to Build an AI Paid Media Workflow for Modern Marketing Teams

A four-stage operating cycle (Briefing, Planning, Operating, Reviewing) for paid media teams running with AI. What AI does well, what it fails at.

Jun 2026Read →
TEAM§ FOUR WORKFLOW DOMAINS§ 03 / 12
Workflow13 min read
How to Build an AI Workflow for Your Marketing Team

How to turn AI experiments into infrastructure that actually runs. Real workflows for content, paid media, reporting, and research.

Apr 2026Read →
TOOLS§ WHAT I ACTUALLY USE§ 01 / 12
Tools14 min read
The AI Tools I Actually Use for Marketing

A curated shortlist of what's in my stack, organized by function, with honest takes on what each tool does well and who it's for. No sponsored picks.

Apr 2026Read →
§ Measure & lead
Defend the budget, structure the team
AI-FIRST§ FIVE STRUCTURAL SHIFTS§ 06 / 12
Strategy14 min read
What an AI-First Organization Actually Looks Like

The five structural shifts that distinguish an AI-first organization from an AI-aware one. What it is, what it isn't, and the phased path to get there.

May 2026Read →
HONESTROI§ THREE-LAYER FRAMEWORK§ 05 / 12
ROI12 min read
The Honest AI Marketing ROI Playbook

A three-layer framework (Reclaim, Multiply, Compound) for measuring and defending AI marketing ROI. The one-page report your CFO will accept.

May 2026Read →
§ Fund
Canadian programs and credits
FUNDING§ CANADIAN PROGRAMS§ 04 / 12
Funding15 min read
The Canadian AI Funding Guide

SR&ED, IRAP, ESSOR, Scale AI, Mitacs. Everything Canadian businesses need to know about funding AI projects. Includes an interactive eligibility quiz.

Apr 2026Read →
More coming

New guides publish regularly. AI tools for small business marketing, building AI workflows for your team, and more. Follow along in the newsletter.

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David Zagury
David's Digital Twin
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David Zagury
Hi — I'm David's AI twin. I've read all his writing and know his professional background well. Ask me anything about his work in media or AI.
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