Practical guides for AI in marketing.
Most AI content is written for people who sell AI. These guides are written for the people who have to use it — marketing and business teams trying to figure out what actually works.
I've spent years at the intersection of AI, media, and marketing — at NP Digital with large clients, and building tools like MediaPlan.ca and the AI Enablement Toolkit for teams who need practical starting points.
These guides are the things I keep explaining in conversations — structured, updated regularly, and built to be actually useful rather than just found.
A curated shortlist of what's in my stack — organized by function, with honest takes on what each tool does well and who it's for. No sponsored picks.
A five-area framework to assess your data, tools, workflows, team, and reporting — and figure out where AI can actually move the needle.
How to turn AI experiments into infrastructure that actually runs — with real workflows for content, paid media, reporting, and research.
A three-layer framework — Reclaim, Multiply, Compound — for measuring and defending AI marketing ROI. What to measure, what to ignore, and the one-page report your CFO will accept.
The five structural shifts that distinguish an AI-first organization from an AI-aware one — what it is, what it isn't, and the phased path to get there.
SR&ED, IRAP, ESSOR, Scale AI, Mitacs — everything Canadian businesses need to know about funding AI projects. Includes an interactive eligibility quiz.
New guides publish regularly — AI tools for small business marketing, building AI workflows for your team, and more. Follow along in the newsletter.
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